Love Is the Killer App: How to Win Business and Influence Friends by Tim Sanders

Author:Tim Sanders [Sanders, Tim]
Language: eng
Format: epub
Tags: Business, Economics, Motivational, Non-Fiction, Sales
ISBN: 9781400046836
Google: 0S-IPE5Ao-AC
Amazon: 1400046831
Publisher: Crown Business
Published: 2003-07-21T23:00:00+00:00

First, decide how best to organize your contacts. Do you scribble notes in an address book? That’s hardly high tech, but it will do for the time being. Do you use a Palm Pilot? Maybe you have a simple contacts manager software program, such as ACT or Microsoft Outlook. The point is, get a system, any system, that makes you comfortable and gives you the ability to look up names easily.

If you don’t have a system yet, start with a digital one. It’s not expensive. You can invest as little as $75 by going online to any auction site and purchasing an old Palm Pilot.

Personally, I like compatibility. I use ACT (by Symantec) and I put every name into it religiously. (ACT even knows to save itself if you accidentally close it. And there are numerous sites online where you can use a free address book or briefcase to back up data, available to you no matter where you are.)

For those of you who are software-impaired, enroll in a course, like the one I had to take: a one-day, $40 class on how to use ACT.

Once you have a place where you can store your contacts, enter the basics: each person’s name, company, title, department, fax and cell phone numbers, address, and so on. Place these in the top half of your form. The bottom half will consist of notes, groups, previous contacts, e-mail threads.

I prefer to categorize people into six basic groups: coworkers, peers, customers, family, music fans, and specific trade-conference attendees—but I have the capacity to expand these into more than one hundred different categories if the need arises.

Another 80/20 rule: 80 percent of all bizpeople working 40 hours a week and making over $30,000 a year use some sort of contacts management system. If you haven’t joined them yet, now’s the time to leave behind the 20 percent who don’t.

Note: Many of us forget to carry our value around with us—in other words, we don’t have our address book handy when connections are being made. That’s why people say, “I’ll have to get back to you later.” It’s a mistake. For years I used to print out my address book from my computer and carry it with me. Before that, I took my little black book with every address I needed in it. Today I carry an electronic organizer. Between my Palm Pilot and my cell phone, I can connect anyone I meet with anyone else in my network almost instantaneously.

TIP 2: SWAP.

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